Trained at the University of Oxford, we take a world-class, research-driven approach to health, enabling us to expertly understand the current field of literature on any ailment we aim to solve. Critical thinking and common sense then allow us to be aware of where the current field stands, what they get wrong, and how those ailments should truly be resolved.

We simplify complex scientific literature into an easily digestible format for consumers. Behind each innovation, we provide supporting research and clear reasoning, explaining exactly how our solutions consistently surpass all others in the field.

Where many go wrong is not being able to understand health through the lens of our ancestors; only through modern science and industrial capitalism. That means shoving as many herbs as possible into pills, powders and extracts—first to make more money, and second, to sacrifice the herb's effectiveness for convenience.

The industrial process of converting herbs into pills or powders, is almost always responsible for degrading the herb's sensitive medicinal compounds. Fillers and binders, which can cause nausea or stomach aches, are then added during the pill and powder production process, utilised to prevent clumping. Worse yet, because you can’t see what’s inside, you’re left wondering whether you’re actually getting the herbs you paid for—in the quantity promised.

All this, has made the current natural supplement industry one of the greatest health scams of the modern century.

We take quality so seriously that we’ve set up shop right at the source. Not all herbs of the same kind are equal in quality, so we carefully select only the best herbs from the most fertile soils. Often overlooked and underappreciated, exceptional soil is precisely what allows herbs to develop their full medicinal potential. If treating ailments naturally is to be taken seriously, then natural medicine must begin with soil selection—and, by extension, the herbs themselves.

What we know, that other companies don’t, is how crucial it is to properly preserve the herbs once selected. They must be shielded from elements that could degrade their medicinal compounds. Think about what happens to fruits, vegetables, plants or flowers exposed to prolonged sunlight or moisture. They become stale; they lose their vitality and effectiveness. To the untrained eye, two herbs of the same kind may look identical, but one could be completely ineffective, leaving you second-guessing if anything is actually working. Preservation is therefore the second most important quality control factor, following herb selection from great soil.

Our promise of quality includes 100% wildcrafted herbs. This means gluten-free, egg-free, dairy-free, GMO-free, peanut-free, preservative-free, and vegan. There are zero pesticides, herbicides, insecticides, or fertilizers, and no petroleum-based extraction solvents. Just pure nature, picked by the hands of skilled and respectful farmers.